Post by account_disabled on Nov 15, 2023 3:47:55 GMT
Patagonia clearly goes a step further by really choosing a side. Nike also dared it. The sports brand stood firm behind American football player Colin Kaepernick. During the national anthem, Kaepernick knelt in protest at the many deaths among black men from police brutality. He came under a lot of criticism. Nike then distributed his portrait, which read Believe in something. Even if it means sacrificing everything. Just do it.
Nike therefore glaringly chose its side in this politically charged discussion. Not everyone could agree with this action; some distributed videos in response of them burning their Nike sneakers. Nevertheless, the action garnered a photo editor lot of sympathy below the line. Be consistent and sincere Incidentally, such statements have to fit in with the 'story' and the face you put down. Do not make a social position dependent on the zeitgeist or any circumstances.
As a brand, this shows a very ugly face: that of opportunism. In this way Patagonia was able to make the statement from the previous point of this article credible: it has been expressing itself for years against social injustice. Although especially in the field of nature conservation, in general the brand shows a progressive face in such expressions. Drive interaction People have a problem with brands that only transmit.
Nike therefore glaringly chose its side in this politically charged discussion. Not everyone could agree with this action; some distributed videos in response of them burning their Nike sneakers. Nevertheless, the action garnered a photo editor lot of sympathy below the line. Be consistent and sincere Incidentally, such statements have to fit in with the 'story' and the face you put down. Do not make a social position dependent on the zeitgeist or any circumstances.
As a brand, this shows a very ugly face: that of opportunism. In this way Patagonia was able to make the statement from the previous point of this article credible: it has been expressing itself for years against social injustice. Although especially in the field of nature conservation, in general the brand shows a progressive face in such expressions. Drive interaction People have a problem with brands that only transmit.